Social media has become an important aspect of many
businesses; it has changed the way businesses interact with their customers.
With that being said, businesses need to figure out how to reach out to their
audience in an effective manner. How does a business stand out from the rest?
How do you attract your audience’s attention?
A simple answer is content. Not just any content, but visual
content.
It is difficult to
raise brand awareness and build an audience when you don’t have any content to share.
Here are a couple tips on how to improve your business’
visual content:
1. Valuable Information
So how do you know if what you are posting
is valuable to your audience?
First, you should ask yourself some
questions.
- What does your business do and what will you accomplish with your visual content?
- Who is your audience, and what are their needs?
- How do you market your business in a consistent manner?
- Why is your business unique?
- What will make your audience want to engage?
Not only
is their content visually appealing, it also creates a connection with their target audience and provides a lot of engagement.
In the first post, Taco Bell is creating engagement with its audience. In order for a popular item to stay on the menu, Taco Bell simply asked its followers to "like" their post.
And the second post, well, it is just appealing to the fans, the taco lovers.
2. Storytelling
Your content should be able to connect with your audience; you want to build a relationship with them. Once a relationship is established, you can develop a loyal fan/customer. A way to connect with your audience is to incorporate stories into your content.
Characteristics
of a good story:
- It should be relatable and authentic
- Appeal to audience's emotion/senses
- It should be relevant
A company that is a great storyteller is Coca-Cola. Their YouTube channel is full of stories that can relate to so many people. Here are some examples:
These two videos tell stories that real, everyday people can relate to, while at the same time providing brand awareness.
3. Engage with Your Audience
Consumers enjoy interacting with their favorite brands or companies. There are
several ways to engage with them and furthermore, establish a relationship them.
- Make your posts interactive
- Reply to comments
- Repost consumer posts
@orionnichole lol happy birthday, bb 💕— MTV (@MTV) September 9, 2016
Cal State LA is another great example of audience engagement. They repost many pictures originally posted by students and have recently started a campaign where they feature students as photographers of the week, where they showcase their photography.
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