Social media marketing campaigns, they are all over the media world. They are not all great, but there are some that really stand out and are actually successful. Burger King has recently launched a social media marketing campaign to promote a new food item on their menu. Just in case if you have not heard, the company has recently launched, wait for it....drum roll please...
CHEETOS Chicken Fries.
Yes, thats right, Cheetos and Chicken Fries combined into one, kind of a genius and interesting combination. These new CHEETO flavored Chicken Fries have been creating some what of a hype, and it is all because of the social media marketing that Burger King has been doing. They started off with this post below, posting it on all of their social media accounts.
Customers were anxious to know what the company was going to announce. Many were leaving comments and engaging with one another to try to figure out what new food item Burger King was going to announce.
A day later, they posted this video of Chester Cheetah and The King, revealing what the new food product was. The video has reached about 1.1 million views, over 13 thousand reactions, 12 thousand likes, and about 5 thousand shares on Facebook. Take a look at it...
They have been doing a great job at marketing their new food product on social media, which is actually only available for a limited time. Because of this limited time factor, the company really needs to push the promotion of the product, so that the marketing campaign can be successful and also create revenue.
The social media platforms in which Burger King is most active is on Instagram, Twitter, and Facebook. Each social media platform essentially has the same content, but the company really knows how to engage and deliver content to their target audience within the different platforms. Aside from posting visual content, Burger King uses Twitter for posting very witty tweets as well as utilizing the platform for customer service and customer engagement. The company uses Instagram for posting very appealing content and audience engagement. And lastly, Facebook is also used for visual content, customer service, and audience engagement.
Here are some of their recent social media posts for their CHEETOS Chicken Fries campaign:
Beauty is in the eyes of the box of Chicken Fries wearing sunglasses. #CheetosChickenFries pic.twitter.com/YuO6t84teq— Burger King (@BurgerKing) September 14, 2016
They also had a Snapchat filter, which I did not get to try out, but here is a screenshot from their Twitter page:
Our Cheetos Chicken Fries lens on Snapchat will take you on a journey. Check out ours. Username: burgerking pic.twitter.com/FWXdNDTz3j— Burger King (@BurgerKing) September 15, 2016
The content used for this social media marketing campaign is on point for Burger King's target audience. The content really relates to the audience and it makes the consumers want to go to their nearest Burger King and check out the new food item.
The tactics used in this campaign not only raised awareness for the new food item, but also raised brand awareness. Burger King truly knows how to be creative with their social media content and connect with their audience at the same time.
So, The King was right, he doesn't clown around when it comes to social media.
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