7 Social Media Marketing Trends Coming in 2017

This year is almost coming to an end, which only means that there will be new trends coming in 2017. As always, some trends stay, and others go and get forgotten. The world of social media changes so quickly and as marketers, you need to be able to keep up with these trends in order for your brand to stay relevant.  

So what are some of the things that will be coming in 2017 in regards to social media marketing?

1. New Opportunities Coming with Snapchat

Snapchat has gone through a great evolution. It started off with inly being able to send snaps to friends, to being able to post on your story, to creating filters, and so on. Snapchat has been able to develop into a platform where the content being shared is “in the moment,” which is a huge trend and it’s what consumers enjoy. Now, Snapchat is trying to start up their spectacles glasses, which will create many marketing opportunities.  

2. Twitter Will Keep Fading Away

Twitter has not been performing very well. It might not completely fade away in 2017, but it will definitely have less attention. This platform has not had many major changes throughout its course and the users want to see more exciting things within the platform.

3. Users Will Want More Vicarious Experiences

As the social media world changes, users get accustomed to constant changes. And one of the recent social media changes has been the live experience of events that brands share on their social media outlets. Users really enjoy real time postings because it makes them feel as if they are there. This trend will only continue to grow next year.

4. New Areas of Communication

Social media came about as a means of communicating with one another, sending messages to one another. Once brands started to get on board with social media, it allowed them to also communicate with their consumers. Some platforms have been utilized to create a means of customer service, which allows brads to have a great relationship with consumers. More of this will be coming in 2017, as more brands realize the importance of a customer relationship.

5. Rebirth of Ads Will Occur

Organic posts have been on a decline, making it difficult for brands to share their message. This is why many brands have resorted to paid advertisements and social media platforms have benefited from it. Paid ads will definitely stick around and become more visible in the coming year, as brands will keep trying to stay relevant.

6. Inspirational and Imaginative Content Will Rise

There are many types of posts that get a certain amount of attention on social media, such as practical and emotional posts.  But inspirational and imaginative post will gather much more attention; these posts are artistic and nice to look at, which is what users enjoy. 

7. Brands Will Choose Platforms That Fits Them Best

With so many social media platforms emerging every year, it is sometimes difficult to determine which ones will be best for a brand. Brands cannot spend too much time and effort on different platform that will eventually not do anything to the brand. So in 2017, many brands will focus on a single platform that works best for them and put more effort into that platform instead of spending too much time on other platforms that wont generate much attention.  

These new trends and strategies can be helpful for any brand for the upcoming year.