Tasty Videos Taking Over Your Facebook Feed

If you are on Facebook, I’m sure you have seen food content, primarily videos, on your feed. Either you follow pages with food content or your friends are sharing these posts. I personally have encountered numerous food videos from Tasty on Facebook.

Tasty was created in July 2015 and it is run by BuzzFeed; it is also one of Facebook’s biggest publishing brands. The focus of Tasty is on food lovers, targeting all food enthusiasts. Their Facebook page has over 73 million likes and each video reaches views in the millions count. It was averaged that each video gets about 22 million views in the first 30 days. In September, it was reported that Tasty had over 1.7 billion views on Facebook. This page is performing a lot better than BuzzFeed’s main Facebook page and it was stated that BuzzFeed’s Facebook success is “the fastest-growing part of theBuzzFeed Entertainment business in terms of monetization.” This is huge, and it is only going to get bigger because they really know how to target their niche audience.

Why has this page been so successful? Well the most obvious reason is its content. People really enjoy food, not only do people like sharing food content on their social media accounts, but they enjoy seeing food content. Tasty provides comfort food videos and some of these videos might remind them of their childhood.

Most importantly, Tasty has been so successful because their content is perfect for the platform. The videos are short and straight to the point, they last from 30 seconds to 2 minutes long; they include captions with the ingredients needed and instructions. These videos automatically play without sound, which is a Facebook feature, and consumers do not need to listen to the video in order to understand and enjoy the video. The only sound in these videos is music, which is obviously not necessary to understand the videos.      

Take a look at these two videos:

Most of their videos are like the ones above, they are very simple, shot from an overhead angle with hands doing all the work, they are fast paced and very visually appealing. But BuzzFeed is looking into doing new things with Tasty. Last week they started on a new series, “Tasty Stories,” which is a video series where celebrity chefs and other celebrities take part in sharing a favorite recipe.

The first video in this series was posted on October 20th, featuring chef Marcus Samuelsson. Take a look at the video below:

This video has received about 17 million views in just about a week.

Tasty is also on other platforms; they are on Tumblr, Pinterest, Instagram, YouTube, and Twitter. But the most successful platform would be on Facebook.